The Conviction Engine · By Paul Regan
The Trinity Model
Playbook.
Build the story your company can't outgrow.
A self-guided workbook — 90 minutes at your desk, on your own — for founders, CEOs and consultants who know they're better than their positioning suggests.
“You can't outperform your identity. Your performance is only as strong as the boundaries of who you think you are.”
— Paul Regan
Who it's for
For people who know they're better than their positioning suggests.
Founders
Building something real, tired of sounding like everyone else in the category.
CEOs
Leading a company that's outgrown the story it was launched with.
Consultants
Selling expertise that's hard to package, easy to undercharge for.
What you'll leave with
Ninety minutes, on your own.
Five answers that change the rest.
Not a book, not a course, not a call. A workbook you fill in yourself — pen, desk, one sitting.
- 01ValueA founder identity statement you actually believe.
- 02MarketA one-paragraph Ideal Customer Profile — not a demographic guess.
- 03StoryYour first-draft Conviction Story — the line that does the selling.
- 04The OverlapsThree insights most competitors never bother to find.
- 05Self-AuditA blunt scorecard on whether this is ready to use in public.
What's inside
Sixteen pages. Three circles.
One conviction story.
What people say
“Paul's two super powers — listening and storytelling — make him the person you call when you need to deliver your business message in a more compelling fashion. He has a complete process that looks at the market, the value and the strategic narrative, and an uncanny ability to take complex ideas and distil them into compelling narratives that leave people inspired.”
“Don't use Paul if you want to be stroked into uselessness. Paul is for turning points — for cranking it all up to 11 just to see how far this baby can go. He has a remarkable gift for seeing you and where you're going at levels that frighten, then coddle, then aid in you being the change agent in your own life. Literally making true strategy possible.”
One-time purchase
£47
Instant download. Print it, fill it in, keep it on the desk. Worth every page.
Buy NowAlready own it? The full price is credited against a Trinity Strategy Session.